Spring Sustainability Film Series: The Smell of Money

Please join us for the film screening of The Smell of Money, followed by a panel discussion with Environmental Justice leaders and organizers at IG Greer. The schedule of the event is as follows:

Tuesday, April 18, 2023
5:30 pm Educational Tabling in front of IG Greer
6:00 pm Film Screening of The Smell of Money
7:30 pm Panel Discussion

Invited Panelists include:
Larry Baldwin, Waterkeeper Alliance, Campaign Coordinator, Pure Farms, Pure Waters North Carolina
Jamie Berger, Filmmaker
Jefferson Currie II, Lumbee Riverkeeper, Winyah Rivers Alliance
Sherri White-Williamson, Environmental Justice Community Action Network, Director of Environmental Justice Strategy, NC Conservation Network

Film Description:
The Smell of Money—that's what Big Pork calls the stench of pig waste in the air in eastern North Carolina, where much of the world's bacon and barbecue is made. But to Elsie Herring and others who live near the state's giant pig factories, the revolting odor is a call to battle against generations of injustice.

When a corporate hog farm moves in––uninvited––on land her grandfather had purchased after claiming his freedom from slavery, Elsie Herring decides to fight back. But as her rural community becomes the epicenter of the pork industry's explosion in America, Elsie's struggle to save her family's home and heritage turns into a battle against one of the world's most powerful companies and its deadly pollution.

After decades of intimidation and defeat, Elsie and her community team up with a gutsy small-town lawyer to take the world's largest pork company to court. An epic, nine-year legal battle ensues, and the residents risk everything to reclaim their rights to clean air, pure water, and a life free from the stench of animal excrement.

A story about the power of love for one's family and community to triumph over even the largest forces of injustice, The Smell of Money calls upon viewers to see the people behind what's on our plates––and to join the fight for a better future for us all.

The Smell of Money thumbnail
Published: Apr 17, 2023 3:40pm